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Questions about charter school enrollment?

The Framework

Stop Guessing.
Start Measuring.

Most schools treat enrollment like alchemy—a mysterious mix of marketing, word-of-mouth, and hope. Elite schools treat it like engineering.

Calculate Your Score Explore the Six Domains

The Problem with "Enrollment Strategy"

You're Running Blind

Running enrollment campaigns without knowing if they work. No metrics. No benchmarks. Just hope.

You're Losing Families

Somewhere between inquiry and enrollment, families disappear. You don't know where or why.

You're Copying Others

Trying tactics that worked for other schools but getting different results. Because tactics aren't systems.

Tactics are fragile. Systems are scalable.

Elite schools don't do more things—they do fewer things systematically.

The Solution

What Is ENROLL OS?

ENROLL OS is the operating system that transforms enrollment from art to science.

It measures six interconnected domains that determine enrollment success. Each domain is scored 0-100 based on specific, measurable metrics. Together, they create your school's ENROLL OS Score—a complete picture of enrollment health.

Think of it as your school's enrollment vital signs. Just like blood pressure and heart rate reveal health, ENROLL OS reveals enrollment performance. No guessing. No opinions. Just data.

❌

Traditional Approach

  • • Opinion-based recommendations
  • • Generic best practices
  • • No progress measurement
  • • One-time tactical advice
✅

ENROLL OS Approach

  • • Data-driven diagnosis
  • • Customized to your scores
  • • Clear metrics & benchmarks
  • • Systematic improvement framework

The Six Domains

Every Domain Is Measurable.
Every Score Is Actionable.

ENROLL OS breaks enrollment into six interconnected systems. Master all six, and you create a self-sustaining enrollment engine.

E
25% of Score

Enrollment Velocity

Speed wins in enrollment

The speed and efficiency at which your school converts market interest into enrolled students.

How many days from first inquiry to enrollment decision?

Elite Schools

<30 days average

Average Schools

90+ days

Every extra day in your cycle gives families time to choose competitors, change their minds, or lose interest.

Key Metrics

  • Inquiry-to-Tour: >65%
  • Tour-to-Application: >45%
  • Application-to-Enrollment: >80%
  • Average Days to Decision: <30
Explore Enrollment Velocity
N
15% of Score

Network Multiplier

Your community is your growth engine

The exponential power of your school community, relationships, and reputation to drive enrollment without paid acquisition.

What percentage of new families come from referrals?

Elite Schools

>50% referral rate

Average Schools

<20% referral rate

Families who refer have already sold your school. They convert faster, stay longer, and cost nothing to acquire.

Key Metrics

  • Net Promoter Score: >70
  • Referral Rate: >40%
  • Digital Reputation Score
  • Community Engagement Index
Explore Network Multiplier
R
25% of Score

Retention Architecture

Retention compounds wealth

The systematic approach to keeping enrolled students through graduation, maximizing lifetime enrollment value.

What percentage of students return year-over-year?

Elite Schools

>95% retention

Average Schools

80-85% retention

Every 1% increase in retention saves 3-5% in acquisition costs. A school losing 15% annually is hemorrhaging revenue.

Key Metrics

  • Year-over-Year Retention: >92%
  • First-Year Retention: >94%
  • At-Risk Identification System
  • Re-Enrollment Rate
Explore Retention Architecture
O
15% of Score

Operational Capacity

Infrastructure enables scale

The systems, resources, and infrastructure that enable enrollment growth without breaking your school.

Can your operations support 20% enrollment growth?

Elite Schools

Capacity ahead of demand

Average Schools

At or over capacity

Enrollment growth constrained by capacity creates crisis. You need systems that scale before you need them to.

Key Metrics

  • Enrollment-to-Capacity: 85-92%
  • Scalability Readiness
  • Systems Infrastructure
  • Process Maturity
Explore Operational Capacity
L
10% of Score

Leadership Coherence

Strategy determines destiny

The strategic clarity, decision quality, and organizational alignment that drives enrollment performance.

Can your team articulate your enrollment strategy?

Elite Schools

Clear strategy, aligned execution

Average Schools

Reactive tactics, fragmented effort

Enrollment is a leadership function, not a marketing function. Without strategic clarity, every tactic fails.

Key Metrics

  • Strategic Clarity Score
  • Decision Velocity
  • Execution Consistency
  • Team Alignment
Explore Leadership Coherence
L
10% of Score

Lifetime Value Optimization

Not all enrollment is equal

The economic model that ensures enrollment growth is financially sustainable and value-creating.

What is your student acquisition cost vs. lifetime value?

Elite Schools

LTV:SAC ratio >7:1

Average Schools

LTV:SAC ratio <3:1

Schools that don't track unit economics make unprofitable enrollment decisions. Growth without economics is just expensive chaos.

Key Metrics

  • LTV:SAC Ratio: >5:1
  • Acquisition Cost by Channel
  • Retention ROI
  • Contribution Margin
Explore Lifetime Value Optimization

Scoring System

Your ENROLL OS Score (0-100)

A weighted average revealing exactly where you stand—and what to fix first.

Weighted Domain Formula

Enrollment Velocity (E) 25%
Retention Architecture (R) 25%
Network Multiplier (N) 15%
Operational Capacity (O) 15%
Leadership Coherence (L) 10%
Lifetime Value Optimization (L) 10%

Higher weights = higher impact on enrollment success

💡 Why These Weights?

Enrollment Velocity and Retention Architecture get 25% each because they directly control student flow: how fast you fill seats and how well you keep them. Together, they account for 50% of enrollment success. The other four domains are force multipliers that amplify or constrain these core functions.

Performance Tiers

Where Does Your School Rank?

Four tiers based on overall ENROLL OS Score. Each tier represents a distinct level of enrollment capability.

ENROLLMENT ELITE 90-100 (Top 5% nationally)
  • Waitlisted in multiple grade levels
  • Self-sustaining enrollment engine requiring minimal paid acquisition
  • Premium market position with pricing power
  • Predictive systems preventing problems before they occur
  • Innovation culture constantly optimizing performance

Real Example

Summit Preparatory converts 71% of inquiries, retains 96% of students, gets 58% from referrals, and maintains a 2.8:1 waitlist ratio.

ENROLLMENT STRONG 75-89 (Top 25% nationally)
  • Consistently hitting enrollment targets
  • Strong operational foundation with documented systems
  • Growing reputation and market presence
  • Data-informed decision making
  • Clear competitive advantages

Real Example

Liberty Collegiate hits 98% of enrollment goals, tracks all key metrics, and has clear improvement roadmap.

ENROLLMENT DEVELOPING 60-74 (Middle 50% nationally)
  • Meeting basic enrollment needs but inconsistently
  • System gaps creating inefficiencies
  • Reactive approach to enrollment challenges
  • Limited data tracking and benchmarking
  • Clear improvement potential with focused intervention

Real Example

Riverside Academy fills seats but at high cost ($780/student vs $320 benchmark) with 90-day enrollment cycles.

ENROLLMENT CRITICAL Below 60 (Bottom 25% nationally)
  • Active enrollment challenges and declining trends
  • Systemic issues across multiple domains
  • No measurement or benchmarking systems
  • High staff turnover and strategic confusion
  • Survival risk without immediate intervention

Real Example

Metro Charter at 54 score: 18% referral rate, 78% retention, 120-day enrollment cycle, no tracking systems.

Proof

Schools Using ENROLL OS

Real schools. Real scores. Real results.

Henderson Collegiate

Charlotte, NC

94
Elite

Challenge

Needed enrollment credibility to secure $11.3M facility expansion funding

Domain Scores

E:96, N:93, R:94, O:92, L:90, L:88

Outcome

Used ENROLL OS data to demonstrate enrollment sustainability. Secured funding. Expanded from 487 to 612 students.

Key Tactic

Enrollment velocity and retention architecture data became the business case for expansion

Bright Horizons Academy

Phoenix, AZ

68
↓
84
+16 pts

Challenge

Hitting enrollment goals but inefficiently - high costs, high stress, unpredictable results

Weak Domains

Enrollment Velocity: 58, Lifetime Value: 54

Actions Taken

Cut inquiry-to-enrollment from 97 days to 32 days. Reduced acquisition cost 41%. Automated follow-up systems.

Outcome

16-point improvement in 18 months. Referral rate increased from 14% to 38%. Sustainable enrollment model.

Key Tactic

Focused on weakest domains first - velocity and unit economics

Five Advantages

Why School Leaders Choose ENROLL OS

📊

Finally Understand Where You Stand

No more wondering if you're doing well. ENROLL OS gives you an objective score and shows exactly where you rank against peers.

"We thought 85% retention was fine. ENROLL OS showed elite schools retain 95%+. That 10% gap costs us $340,000 annually." — Sarah K., Head of School

🎯

Know Exactly What to Fix First

Six domains means six areas to evaluate. ENROLL OS reveals your weakest link—the constraint limiting growth.

"Domain scores: E:72, N:68, R:88, O:91, L:82, L:75. Network Multiplier was our constraint. Focused there, went from 18% to 43% referrals in 6 months." — James C., Executive Director

📈

Benchmark Against the Best

Compare your performance to elite schools, schools in your state, and schools of similar size.

"We're at 45th percentile nationally but 78th percentile in our state. The gap showed us our market opportunity." — Maria R., Enrollment Director

📅

Track Improvement Over Time

Annual ENROLL OS scoring shows if your strategies are working. Watch your score climb as systems improve.

"Year 1: 64. Year 2: 73. Year 3: 81. Systematic improvement = enrollment growth from 487 to 612 students." — David L., CEO

Elite Schools Don't Work Harder.

They measure better. They know their scores. They know their benchmarks. They know exactly what to improve.

ENROLL OS gives you the same operating system.

Getting Started

Three Paths to Your ENROLL OS Score

Quick Score Calculator

5 minutes • Free • Instant results

⚡

12 questions. Instant preliminary score. See where you stand without deep dive.

  • ✓ Overall ENROLL OS Score (0-100)
  • ✓ Six domain scores breakdown
  • ✓ Tier placement & percentile ranking
  • ✓ Top 2 improvement priorities
Start Quick Assessment

Full ENROLL OS Assessment

20 minutes • Free • Comprehensive report

📊

60 questions. Complete domain analysis. Detailed roadmap for improvement.

  • ✓ Comprehensive scoring (40+ data points)
  • ✓ Component-level breakdown per domain
  • ✓ Peer comparison (by size, type, region)
  • ✓ Prioritized 30/60/90-day action plan
  • ✓ Custom PDF report (email required)
Take Full Assessment

Expert Scoring & Strategy

90 minutes • $2,500 • Expert-led

🎯

Work directly with ENROLL OS creator. Interview-based assessment with strategic planning session.

  • ✓ Expert analysis with follow-up questions
  • ✓ Custom benchmark report with interpretation
  • ✓ 90-minute strategic planning session
  • ✓ 90-day implementation roadmap
  • ✓ 3 months of follow-up check-ins
Schedule Expert Assessment

The Question Isn't Whether to Measure Enrollment Performance.

The question is: Can you afford not to?

Elite schools measure. They benchmark. They optimize. While you're guessing, they're engineering.

Get Your ENROLL OS Score Explore the Domains

Go Deeper

Download

ENROLL OS White Paper

Complete methodology, research foundation, and implementation guide. 30 pages.

Explore

50 State Analysis Reports

See how schools in your state score on ENROLL OS. Compare to top performers.

Read

Insights & Case Studies

Weekly enrollment insights, benchmarks, and real school transformation stories.