Frequently Asked Questions
Frequently Asked Questions
What is ENROLL OS?
ENROLL OS is a comprehensive, data-driven framework that transforms charter school enrollment from guesswork into a measurable, optimizable operating system. It evaluates school performance across six domains — Enrollment Velocity, Network Multiplier, Retention Architecture, Operational Capacity, Leadership Coherence, and Lifetime Value Optimization — to produce an actionable score out of 100.
Who is ENROLL OS for?
ENROLL OS is designed for charter school leaders, executive directors, enrollment coordinators, and board members who want to understand where their enrollment system is strong, where it’s leaking, and what to fix first. The tools are free and built for busy operators — not academics.
How much does it cost?
All ENROLL OS tools, assessments, and state analyses are free. The framework, calculators, and research are open resources for the charter school community. If you need hands-on implementation support, our partner School Branding Agency provides enrollment-focused branding and marketing services.
What is the ENROLL OS Score?
The ENROLL OS Score is a 0–100 composite score that measures your school’s enrollment health across six weighted domains. Schools scoring above 75 are considered “enrollment-ready.” Schools below 50 typically have systemic issues that require immediate attention. You can calculate your score using the Quick Assessment in about 5 minutes.
What are the six ENROLL domains?
- Enrollment Velocity (25%) — Speed and efficiency of your enrollment funnel from inquiry to enrolled student
- Network Multiplier (15%) — Strength of referrals, reputation, and community-driven enrollment
- Retention Architecture (25%) — Systems that keep students enrolled through graduation
- Operational Capacity (15%) — Infrastructure readiness to support growth without breaking
- Leadership Coherence (10%) — Alignment of strategy, decisions, and execution across leadership
- Lifetime Value Optimization (10%) — Unit economics and sustainable per-student growth
How long do the assessments take?
The Quick Assessment takes about 5 minutes (12 questions) and gives you an instant overall ENROLL OS Score with a radar chart and recommendations. The Master Assessment takes about 45 minutes (90 questions) and provides a detailed diagnostic with domain-by-domain action plans and peer benchmarks.
What are the State Analyses?
ENROLL OS provides in-depth enrollment analyses for all 50 US states. Each state page includes charter school counts, enrollment trends, competitive landscape data, demographic breakdowns, per-pupil funding levels, and ENROLL domain scores. These help school leaders understand their local market context.
Can I use ENROLL OS for a school that isn’t a charter school?
The framework was designed primarily for charter schools because they operate in competitive enrollment environments. However, the six domains apply to any school that needs to attract and retain students — including magnet schools, private schools, and district schools of choice.
How is this different from other enrollment consulting?
Most enrollment consultants offer opinions. ENROLL OS offers a measurement system. Instead of “you should improve your marketing,” we tell you “your inquiry-to-tour conversion is 28%, elite schools hit 65%, and here’s the specific bottleneck.” Data first, then strategy.
How do I get started?
Start with the Quick Assessment to get your baseline ENROLL OS Score. Then explore the Framework to understand each domain in depth. Browse your state’s analysis to see how your market compares nationally. All of it is free and takes less than 10 minutes.